Category: Analysis
Winning Design Trends in the Golden Pin Design Award and Golden Pin Concept Design Award 2019
Among this year’s award winners, the jury identified a number of winning design trends, which credits the awards’ role in championing the most advanced and innovative designs of the year.
Trends in huaren design: Golden Pin Design Award & Golden Pin Concept Design Award 2018
The Best Design winners were announced at the Grand Ceremony on November 29. Among the winning designs, this year’s jury found trends in social design, green design, and artificial intelligence, among others.
Trends in huaren design: Golden Pin Design Award & Golden Pin Concept Design Award 2017
From this year’s statistics on Best Design winners, we see young Taiwanese designers leading the way in huaren design, many of whom center their design concepts on social and environmental issues.
Gaining a Foothold in Southeast Asia’s Food Markets
The most direct reaction of consumers in these fast-growing countries to their newfound prosperity is to enjoy good food. People are choosing imported food items over similar, domestically produced products, and are increasingly willing to try exotic cuisines.
Creating a High-End Brand Century-Old Italian Confectionery Brand Cova Advances Into Tokyo
Tokyo is considered the trend capital of Asia. A product that becomes popular in Tokyo can then be labeled as a Tokyo bestseller and distributed to other major cities in Asia. However, not all products are able to gain footing in the Tokyo market.
Understand Consumer Trends and Create Brand Value
Water hardware is an indispensable part of life, Faced with the ever-changing industries and consumers, mass production can be how to respond?
A New Battlefield for Image Licensing
It may be surprising to know that image licensing appears all over our daily life. It is present on ordinary merchandise from bags, suitcases, leatherwear, shirts, pants, and shoes, to credit cards, postage stamps, coffee shops, and even aircraft fuselage. Brand licensing is currently one of the most powerful strategies for marketing and brand promotion.
Sun Moon Lake Black Tea, A Journey Into The Japanese Market
Readers who know a bit about the Japanese market are all well aware that Japan is the most challenging market in the world. After brand redesign, how should we enter the market? Let’s take this journey together!