The Fresh Taiwan Project launched by the Ministry of Culture will take 10 Taiwanese design brands to Germany to participate in the world’s largest “Ambiente Frankfurt” for the fourth time this February.

It may be surprising to know that image licensing appears all over our daily life. It is present on ordinary merchandise from bags, suitcases, leatherwear, shirts, pants, and shoes, to credit cards, postage stamps, coffee shops, and even aircraft fuselage. Brand licensing is currently one of the most powerful strategies for marketing and brand promotion.