The Final Selection juries selected a total of 91 Finalists in the two awards, from designers in 6 countries and regions including Taiwan, China, Japan, Hong Kong, Macau, and Singapore.
The Golden Pin Design Award 2018 Final Selection judging took place at the Multi-Showcase Hall in Songshan Cultural and Creative Park. From the 697 Design Mark winners, together they discussed and selected the Best Design winners, and the results will be announced at the Grand Ceremony on November 29.
The desire for something new was clear, but where to begin? Nieh believes any genuine change in poster design requires a focus on copywriting, because “while it may not be difficult to create a beautiful design, without well-written copy it is nothing more than just a pretty advertisement.” To come up with something completely new and refreshing, Nieh decided to depart from traditional norms of copywriting and forge a path to a new approach.