Year: 2017
In Both Concept and Execution, Aaron Nieh Subverts Notions of Design
The desire for something new was clear, but where to begin? Nieh believes any genuine change in poster design requires a focus on copywriting, because “while it may not be difficult to create a beautiful design, without well-written copy it is nothing more than just a pretty advertisement.” To come up with something completely new and refreshing, Nieh decided to depart from traditional norms of copywriting and forge a path to a new approach.
Understand Consumer Trends and Create Brand Value
Water hardware is an indispensable part of life, Faced with the ever-changing industries and consumers, mass production can be how to respond?
A New Battlefield for Image Licensing
It may be surprising to know that image licensing appears all over our daily life. It is present on ordinary merchandise from bags, suitcases, leatherwear, shirts, pants, and shoes, to credit cards, postage stamps, coffee shops, and even aircraft fuselage. Brand licensing is currently one of the most powerful strategies for marketing and brand promotion.