TGA
(Taiwan Good Agriculture)
TDC has helped the Executive Yuan’s Council of Agriculture (COA) to promote Taiwanese produce to the international stage for 8 years, gaining branding consultancy experience and feedback from the international market. COA cooperated with TDC to integrate 2 major projects, namely “Exported Produce Branding Project Management,” which focuses on brand-building, and also the market-oriented “International E-commerce Channel Expansion Plan for Produce,” to “Taiwan Good Agriculture” (TGA) in 2018.
Improve the International Competitiveness of Taiwanese Agricultural Brands from Brand Building to Marketing
The TGA project completely realizes the goals of the COA: the incubation of young farmers and agribusiness talent at an early stage, agricultural technique improvement at the middle stage, agricultural brand upgrading at the later stage and international market entry at the final stage. It is a “one-stop” project, which can be carried out in 4 ways:
1. Brand cultivation: Carry on the efforts of COA and continue to train Taiwanese agricultural talent, upgrade techniques, conduct segment marketing based on the brand management level of vendors, and provide suitable resources to maximize benefits in order to improve agricultural talent.
2. Brand consultancy: Select potential agricultural vendors, introduce the outlook of international buyers in the consultancy stage, help with market positioning, brand strategy, package design or marketing directions, and build a unique brand image to strengthen industrial advantage.
3. Buzz marketing: Carefully select the vendors who have received consultation before or local quality food producers to create the “TGA Select” brand, advocate that “Taiwanese Good Food” is “TGA Select” through teamwork and implement affiliate marketing strategies to enter the international market.
4. International expansion: Target Japan, China and Southeast Asia, bring vendors to the target markets to participate in fairs and business meetings or practice through programs to increase international selling experience which is helpful in expanding, and penetrate foreign markets.
Talent Incubation
1. Promote agribusiness
2. Nurture young farmers
3. Build exporting knowledge
4. Improve farms’ quality
5. Increase international competitiveness of Taiwanese agriculture
International Agriculture Cooperation
1. Promote international agribusiness cooperation
2. Learn the advantages of other local markets
3. Co-develop hot products
4. Build the foundation for the export market
5. Increase export opportunities
Produce Traceability Management
1. Develop international production regulations
2. Strengthen production management
3. Obtain more international certification on food safety
4. Strive for export opportunities
International Marketing Ability
1. Carry out affiliate marketing through brand cooperation
2. Enter the international market through teamwork
3. Help agribusiness to conduct regular trade
4. Assist agribusiness to develop marketing and promotion abilities
New Produce Value
1. Assure stable production
2. Help agribusiness develop new products
3. Create safe, high-quality, and unique agricultural products
4. Improve the image of Taiwanese agriculture
5. Upgrade a local business to an international industry
New Southbound Policy
1. Manage the traditional export market to accumulate practical experience
2. Help with penetrating the Southeast Asian markets
3. Test the Southeast Asian markets with Taiwan produce
4. Develop more agricultural products for export
- Branding development
To help local companies understands what is branding and how to develop its own branding.
- Food Safety
Make sure all food and products meets all the quality inspection.
- Core Concept
What is the core concept in your company? To help each company understands their
position and states in the markets.
- Brand Value Counseling
Using service design to help shaping the brand image and fully explore new market opportunities.
- Sales and Promotion Issue
Hosting various sales exhibitions by inviting local and international buyers to join, also invites media to participate the events.
- International Markets
Select finest TGA brands and their products together to promote TGA online.
80+
50+
700+
Taiwanese agriculture companies join TGA
Design related companies participate in TGA
Agriculture and food products combine service design as their upgrade tools
2500
90%
20%
Participants joined TGA
related branding lectures
and workshops
Participants satisfied with TGA’s service
Sales increasing every year
10+
100+
150
TGA’s program covers
over 10 countries
Products successfully join online marketing every year
Average about 150 million dollars of value every year
million
Our Achievements
2010
2014
2015
2016
2017
2018
TGA officially starts its program in 2010
First ever “International marketing training Session”, to share international examples and markets, how to open the market overseas
From building up a brand to marketing and sale the brand
TGA as a combined brand, taking finest companies and products to China
- From “TGA” to “TGA Selection”
- Trademark registration for Formosa Good Agriculture (FGA) in China
- Open Chinese E-commerce markets and officially start an online shop on WeChat
- Open the market in Japan, start selling products in Japanese department stores
- TGA Select appeared in the “Taiwan EXPO” in Bangkok, Thailand, and received enthusiastic feedback from Southeast Asian buyers and customers.
- TGA took the lead of Taiwan vendors and joined the B2B meeting of the Great Okinawa Trade Fair. This turned out to be a productive achievement. It is expected to generate huge potential benefits, as much as 9 million.
- TGA Select launched a promotional campaign in the Ryubo Department Store for 1 month.
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Our Achievements
2010
TGA officially starts its program in 2010
2014
First ever “International marketing training Session”, to share international examples and markets, how to open the market overseas
2015
From building up a brand to marketing and sale the brand
2016
TGA as a combined brand, taking finest companies and products to China
2017
- From“TGA”to“TGA Selection”
- Trademark registration for Formosa Good Agriculture (FGA) in China
- Open Chinese E-commerce markets and officially start an online shop on WeChat
- Open the market in Japan, start selling products in Japanese department stores
2018
- TGA Select appeared in the “Taiwan EXPO” in Bangkok, Thailand, and received enthusiastic feedback from Southeast Asian buyers and customers.
- TGA took the lead of Taiwan vendors and joined the B2B meeting of the Great Okinawa Trade Fair. This turned out to be a productive achievement. It is expected to generate huge potential benefits, as much as 9 million.
- TGA Select launched a promotional campaign in the Ryubo Department Store for 1 month.
